Sage Lawn and Landscaping LLC

Previously named “Matt’s Lawncare”—Sage Lawn and Landscaping LLC is a landscaping company, based in Pittsburgh, PA.

Key Objectives

BUSINESS
• Build a consolidated professional brand
• Support current cliental while aiming for growth

COMMUNICATION
We want the customer to look at Sage Lawn and Landscaping LLC as a legitimate and trustworthy company

Campaign Input

BRAND ESSENCE
• Trustworthy
• Hard-working
• Genuine/personal
• High quality
• Relateable

List of Deliverables

• New company name
• Overview and comparison of local competition
• Brand strategy and identity design
• Social media accounts + seasonal campaigns
• Email marketing (custom templates through Mail Chimp and Hubspot)
• Custom seasonal photoshoots
• Digital advertising
• Print advertising
• Truck decals
• Uniform design
• Business collateral, including invoicing strategy and system design
• Responsive website https://sagelawnpgh.com/

Brand Color Palette

When considering colors to represent the entire Sage brand: a hero color was needed to stand apart and represent the entire brand, and secondary colors that would work separately and represent seasonal work.