Sage Lawn and Landscaping LLC

Sage Lawn and Landscaping LLC

Previously named “Matt’s Lawncare”—Sage Lawn and Landscaping LLC is a landscaping company, based in Pittsburgh, PA.

Key Objectives

• Build a consolidated professional brand
• Support current cliental while aiming for growth

We want the customer to look at Sage Lawn and Landscaping LLC as a legitimate and trustworthy company

Campaign Input

• Trustworthy
• Hard-working
• Genuine/personal
• High quality
• Relateable

List of Deliverables

• New company name
• Overview and comparison of local competition
• Brand strategy and identity design
• Social media accounts + seasonal campaigns
• Email marketing (custom templates through Mail Chimp and Hubspot)
• Custom seasonal photoshoots
• Digital advertising
• Print advertising
• Truck decals
• Uniform design
• Business collateral, including invoicing strategy and system design
• Responsive website

Brand Color Palette

When considering colors to represent the entire Sage brand: a hero color was needed to stand apart and represent the entire brand, and secondary colors that would work separately and represent seasonal work.


Website on Desktop

Website on Mobile

Social Media

Digital Advertisements

Print Materials


Truck Decals