McCutcheon Excavating LLC

Business Objective

To establish a brand that stands apart from the competition and supports current and future growth.

Brand Essence

• Trustworthy
• Hardworking
• Professional
• Knowledgeable

List of Deliverables

• Logo that is adaptable with web and print
• Logo brand deck: Pantones, typefaces and minimum print size of the logo

• Uppercase “M” for McCutcheon and to represent the mounds of dirt created by the excavation machine.
• Triangular piece is removed to show excavation at work, and create a building-up of materials.